The Early DaysIn the early days, Ken Garff was an
attendant at a small Shell service station on 5th South and State Street
in Salt Lake City, Utah. The Shell station exploded one day while Ken
was outside at the pumps helping a customer. While Shell was
reconstructing the building, Ken began selling used cars to keep himself
occupied. When Shell completed their new building they gave Ken an
ultimatum, "If you want to keep working for us, you need to stop selling
cars." It was too late. Ken had discovered the car business and was not
Founding the Ken Garff Automotive Group
Ken Garff founded his automotive business in 1932 in downtown Salt Lake. It was built upon principles of honesty, integrity, and personalized customer service. Ken was extremely community oriented and best known for his personal dealings with customers.
The Ken Garff Group TodayKen's legacy lives on, as the Ken Garff Automotive Group has over 50 stores throughout Utah, Texas, Iowa, Michigan, Nevada and California, with today's sales totaling over $1.5 billion.
To distinguish and strategically position its dealerships, Ken Garff retooled its older brand. The need for this retooling was driven by an evolving market place and super-savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes were built around the new brand slogan, "We Hear You," which has been taken across all Ken Garff dealerships in Utah, Iowa, Michigan, Texas, Nevada and California.
Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time.
The Ken Garff Automotive Group believes in giving back to the communities in which it serves. Since Ken founded his business over 83 years ago, the company has given millions of dollars and thousands of hours to schools, charities and community organizations. We also provide educational incentives to youth and give to those that sacrifice their lives and time by serving in the military.