Ken Garff Automotive Group History
|In the early days, Ken Garff was an attendant at a small Shell service station on 5th South and State Street in Salt Lake City, Utah. The Shell station exploded one day while Ken was outside at the pumps helping a customer. While Shell was reconstructing the building, Ken began selling used cars to keep himself occupied. When Shell completed their new building they gave Ken an ultimatum, "If you want to keep working for us, you need to stop selling cars." It was too late. Ken had discovered the car business and was not turning back!|
Ken Garff founded his automotive business over 81 years ago in downtown Salt Lake upon principles of honesty, integrity, and personalized customer service. Ken was extremely community oriented and best known for his personal dealings with customers.
|Ken's legacy lives on, as the Ken Garff Automotive Group
has over 40 stores throughout Utah, Texas, Indiana, Iowa, Nevada and
California, with today's sales totaling over $1.5 billion.|
To distinguish and strategically position its dealerships, Ken Garff retooled its 81-year old brand. The need for this retooling was driven by an evolving market place and super-savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes were built around the new brand slogan, "We Hear You," which has been taken across all Ken Garff dealerships in Utah, Iowa, Indiana, Texas, Nevada and California.
Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time.
The Ken Garff Automotive Group believes in giving back to the communities in which it serves. Since Ken founded his business over 81 years ago, the company has given millions of dollars and thousands of hours to schools, charities and community organizations. We also provide educational incentives to youth and give to those that sacrifice their lives and time by serving in the military.
((We Hear You))