distinguish and strategically position its dealerships, Ken Garff
retooled its 80-year old brand. The need for this retooling was driven
by an evolving market place and super-savvy customers wanting a
different car-buying experience, including more transparency and a
higher level of trust.
These changes were built around the new
brand slogan, "We Hear You," which has been taken across all Ken Garff
dealerships in Utah, Iowa, Texas, Nevada and California.
message we're trying to convey is that our customers should expect a
very different car-buying experience when visiting a Ken Garff
dealership," says Brett Hopkins, CEO of Ken Garff Automotive Group.
"We've learned, through extensive research with customers, that in most
car-buying experiences, sales people do too much talking and not enough
listening to customers. We're committed to providing an experience for
our customers where they will not only want to come back to Garff to buy
their next car, but to tell their family and friends how we listened
and really helped them find just the right car for them."
the company's growth and changes within a challenging market place, Ken
Garff is going to great lengths to keep alive and well the principles
upon which Ken founded the company, of providing an unsurpassed
experience for every customer, every time.